Recent events in the world of podcasting and social media have highlighted the importance of keeping track of the places where your content has a presence. We live in an age where it makes sense to go to the places where you can find an audience rather than simply try to drive people to your content in the walls of your own site.
Web destinations like MySpace, Facebook and YouTube have become primary and secondary points of presence for millions of content producers. The iTunes store has also evolved as a very powerful point of presence since they launched their podcast directory in 2005 and more recently with their introduction of Apple TV. The iPhone is coming soon too.
The fact is that it pays to be wherever the audiences are so that your content gets the maximum exposure possible. It is very important to note that it also pays to keep tab one the places where your content is represented. One day a particular point of presence might be attractive. But changes occur. And when they do that point of presence might not be so attractive anymore.
Here are some important things to monitor:
Comments: Many places where you will syndicate your content have a comment function. Some allow you to moderate those comments while others don’t. Make sure you know what people are saying about your content. Are the comments fair? Are they relevant? Be familiar with the features provided that allow you to control the conversation around your content on other sites.
Advertising: What sort of advertising is presented around your content? Many content destinations start out with no advertising then may inject random AdSense links or image banners into pages. Does the advertising around your content take away from your message? Find out if you have any control over what advertising is presented on your pages.