Blog Archive

My attendance at the Future Of Online Advertising Conference this week gave me some good insights on how to take podcasters to the next level with advertisers.

The first eye opening tidbit from the conference is the fact that the word podcast was barely uttered. Chas Edwards of Federated Media did invoke Ask A Ninja as an interactive advertising success story. Unfortunately the discussion of the power of podcasts was very hard to find after Chas’ presentation.

By contrast blogs were all over the place. PayPerPost and BlogAds were sponsors of the event. Leaders from both companies took the stage to speak on behalf of their company. It is my perception that advertisers understand what they are getting with blog advertising. Buying space on websites either randomly (via services like AdSense or AdBrite) or buying via a sponsorship model (through companies like BlogAds or Federated Media) has become an accepted tactic in the advertising world.

I made it a point to engage some media planners in conversations in between the sessions. The things I heard in those conversations tracked with comments I heard to presentations by reps from Yahoo and Google. Advertisers want more accountability than ever on metrics related to online advertising. They not only care about impressions. Advertisers want to be able to track actions based on their campaigns. Like it or not the Cost Per Action (CPA) model is starting to get very popular. In fact, Google is getting set to roll out CPA advertising as a part of AdSense.

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I want to remind the podcasters that are part of our community or possibly even listeners that have connections to major vendors. That reminder is that we have a finders fee reward program that works in a way that could be very financially rewarding.

If you have a relationship with an advertising vendor and you introduce us to that vendor, and we sign an advertising deal with that vendor we will give you 10% off the top of the deal as a finders fee for one year.

The team here at RawVoice wants to encourage our community members to think about the possibilities. Would you like to get 10% of a 200 podcaster advertising deal on top of a current ad campaign you may be in with that vendor.

Over the past two years individuals have earned finders fees from RawVoice that have proven to be very rewarding for the individual.