The RawVoice team will be at the Podcast and New Media Expo in full force, and we will be working around the clock to meet with all parties.
There are three ways to meet with us.
To Schedule an Private Appointment or Interview with our team please send an email to meetings@rawvoice.com
Today when one of our media hosting companies went off-line the RawVoice Generator Package automatically switched to an emergency mode and we were able to continue serving files for our customers without a blink.
This is one of the many fail-safe options we have built into the RawVoice Generator that allows us to provide our customers a level of reliability no other new media solution can.
The RawVoice Generator powers our flagship site PodcasterNews.com, Blubrry.com and TechPodcasts.com and other commercial and public sites.
I will be present tomorrow evening at the Tech Valley New Tech Meetup in Albany, NY. I’ve got about five minutes of time on the agenda and I will be showing off our new podcast media statistics system.
If you happen to be in the Hudson Valley area of New York State consider joining the group and coming out to the event tomorrow.
If you’re interested in a demo of the system you can always drop me a line at marketing[at]rawvoice[dot]com or catch up with the RawVoice team at another event.
I will be leading discussions and showing off stats at Podcamp Philly on Sept. 7th thru 9th. The whole team will be in Ontario, CA for the Podcast and New Media Expo from Sept. 28th thru 30th. Look for us on the exhibit hall floor.
We want to thank Dr. Bill for putting support in DirCaster for our new podcast statistics package.
We have been touch with other software vendors, and hosting companies as well and we hope they will start adding support as well.
One of the trends that we predicted early on was that new media networks would be a growth market. When people started podcasting back in 2004 it was only logical that like content would eventually gravitate together. RawVoice started one of the early networks with our Podcaster News network of audio podcasts.
Since then a lot has happened. A wide variety of networks have formed. The commercial aspirations of these networks may vary but one common thread revolves around audiences. Networks want to maximize their interaction with audiences. This helps the shows in the network to grow. And as the shows grow audience they certainly grow in value. There are some pieces missing from many networks though.
Consistent Branding – Many new media networks fail to apply consistent branding that recognizes the network. Do you think of the peacock when you think of NBC? Part of the value of a network lies in the connection of the overall brand with the individual brands. In some cases the overall brand is applied everywhere but the individual shows are missing branding. New media networks should have an overall brand applied consistently across their shows. And then each show should have its own unique branding.
Audience Tools – Many new networks consist of a main site that links to a bunch of show. Maybe that main site shows a list of recent episodes. The individual show sites will have RSS feeds and commenting. Beyond that there are few tools available to help the audience connect and stay loyal to the shows in the network. Why can’t each new media network be its own social network?
Connecting The Shows - If audiences like one show in the network then maybe they will like others. Have shows run inter-network promotions for other shows. And always have them mention that they are a part of the network. If branding has been properly applied at the network and show level then there’s no chance that this will cause a show to lose their identity or confuse their audience. And having the right tools makes this process much simpler.
We’ve been following this approach with our Tech Podcast Network and we have seen good growth. We’re also seeing increased interest in shows wanting to be a part of the network.
The items mentioned above surely aren’t the only components to building a successful new media network. They are very important though.
We are lucky enough to have the power of the RawVoice Generator working for us to give us the tools, connections and branding necessary to allow our properties to grow. If you’ve got a new media network that needs help in these areas then our system could probably work for you.
We’re always eager to talk about it so drop us a line when you want to talk about how we can help you to build a killer new media or podcast network.
