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Blog Archive

Archive for January, 2008

Are you in a City I will be in? Lets Meet!

Sunday, January 27th, 2008

Message from Todd Cochrane CEO of RawVoice

Over the next 3–4 weeks or so I will be in 5–6 cities and I will be meeting with podcasters, media buyers, fans of his show and podcasters associated with Blubrry, Tech Podcasts and Podcaster News

During my month on the road, I will be meeting with a variety of people and getting them up to speed on the merits of investing in the podcasting space either through corporate involvement or advertising in new media shows and meeting with as many of you as possible

First Stop will be the Greater Dallas Area. 28-31 January the day time schedule is pretty full but If you have something going on in the evening I would love to meet-up.

The Second stop will be the greater Indianapolis area  1-10 Feb  where I will be the longest. The team at RawVoice will be meeting their for our semi-annual lock the doors and planning meeting the weekend of the 9-10th. If you are in the greater Indianapolis area we would love to meet-up prior to the meeting or the week prior.

Third Stop will be the Greater Washington DC area 11-18 Feb to include all surrounding areas the last weekend he will be in Norfolk VA.

The fourth and final stop on this trip will be in Albuquerque New Mexico from 18-21 Feb

At all of these locations I look forward to meeting up with podcasters that are working with RawVoice and those that listen to my show let me know if you are available and we will pick a location to meet up.

Todd…

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PodcasterNews now Accepting Applications

Monday, January 21st, 2008

Following the re-launch of PodcasterNews this past December, we temporarily took the application page off-line while we tested the new system. We are pleased to announce we are now accepting new applications at PodcasterNews.com

Apply Now

Built upon the latest version of the RawVoice Generator, the new PodcasterNews site now includes support for both audio and video podcasts, blogging and other social networking features. Along with the previous PodcasterNews features such as future episode scheduling, weblog pinging and integrated RawVoice Statistics, the new PodcasterNews is ready to forge the future of podcaster created news content.

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Zune Podcast Listener Market Share Exploding!

Saturday, January 19th, 2008

Zune108I want you to pay very close attention to the graph. The increase in Zune listeners in the first 2 weeks of 2008 tells me several things that people need to be aware of that are publishing podcasts at this time.

 

In the first two weeks of 2008 the number of people consuming my personal podcast with the Zune is WAY up. Over all my show download numbers are up about 15%. This is the largest growth my show has seen in a very long time.

What this proves is that when you put Podcast front and center in the Zune Interface like the Zune team has, and make it a integral part of the Zune MarketPlace people are bound to check podcast out.

Where Apple has largely failed in iTunes is that they have made podcast hard to find and a buried feature within the iTunes Interface. Today it is nearly impossible to find content that is fresh, the iTunes podcast interface is a wasteland of thousands of podfaded shows and huge numbers of single podcast episodes put up by network marketer’s.

The iTunes interface makes it virtually impossible for listeners to find shows that are not featured on the front page.

The Zune Marketplace growth is amazing. These are new listeners as I am retaining the iTunes portion of the Audience and picking up huge numbers of new Zune listeners.

  • iTunes 38.7%
  • Zune MarketPlace 21.3%
  • Juice 12.5%
  • Firefox 4.7%
  • Internet Explorer 4.1%
  • Nokia 3.0%
  • Zencast 1.2%
  • myPodder 1.2%

If this is any indication of things to come it could be very well that the majority of my podcast audience will originate from the Zune Marketplace in several months

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Stats Keyword Switching Causes Ad Payment Issue!

Thursday, January 17th, 2008

A week or so ago one of our podcasters on an advertising buy very publicly bashed us for supposedly under paying him. After having done a double check on his download numbers we publicly replied that we felt we had paid the podcaster fairly.

This public bashing came after I had been in Vegas for a week with little sleep, and no other forewarning. It really caught me by surprise as the podcaster was still in a current ad buy and we were not aware that the show producer was unhappy.

I instructed Angelo to digg into the stats system and make sure we had not made a mistake. He over-viewed the data and backed up my conclusions.

The podcaster was not yet satisfied and frankly neither was I because we have worked hard to make sure our podcasters are treated with absolute fairness, and his demeanor was something that we never expected or had seen before.

With so many people using the stats system we knew the accuracy was very high. After all we built that Stats service to eliminate issues like this.

After getting back from Vegas, getting some sleep and digging into the issue some more we discovered were the issue was. When I went to review the podcasters follow on monthly data it simply was not in the database under the expected keyword. The subject show had no new downloads in the follow on month which was weird because they were still in an ad buy.

Turns out what happened was that both of us were right and both were wrong. Angelo figured out that the podcaster unknown to us started using a new keyword in his stats redirect, thus all downloads were being counted on the new keyword and because each keyword has its own dataset. I had no idea they had made the switch.

Originally I calculated his payment on the old keyword not knowing about them using the new keyword. This is why I had been so adamant that our numbers were right. Well it turns out our numbers where exactly right for the old keyword but the podcaster should have been paid on the new keyword.

Tonight I instructed Barry to cut the podcaster the difference we owe him, and we are putting in some measures in the stats system that will track when someone changes their keyword in the future.

We pride ourselves in taking care of the podcasters first and foremost, and while this is the first time something like this has ever happened it was not something we had ever anticipated. I am the CEO of this company and the buck stops here, and while we should have anticipated something like this happening we did not.

Some tips for Podcasters, if you think their is a issue in your payment, please contact us early and spell out in detail why you think the payment is off. We will go the extra mile to make sure that you are satisfied and get exactly what your show is supposed to get.

Todd Cochrane

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