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Blog Archive

Archive for the ‘Advertising’ Category

TechPodcasts Network is gearing up to get you exposed on the floor and in our broadcast booth at the Consumer Electronics Show 2011

Wednesday, September 1st, 2010
Psst, can you keep a secret? No? Excellent because we want to shout out to the world that in 126 short days the TechPodcasts Network team will not only be in the thick of the masses covering all the great gear at the Consumer Electronics Show, we’ll also have a live broadcast booth on site! The opportunities this offers our consumers and advertisers are boundless!

Millions of consumers have followed the Tech Podcasts Network coverage of the Consumer Electronics Show the past five years because we feature real tech personalities in the thick of the event – jostling among the crowds – seeking extraordinary, innovative and unusual products. New this year we will stream more than 35 hours of coverage of the show from a prime location overlooking the show! TPN is a centrally located media community that provides the latest technology information.

What this means for you: The past four years, TPN has produced more than 600 CES on-floor video interviews, reaching and average of 12 million unique viewers each year. If you’re a consumer, we’ll keep it live as we sort through all the rest to find you the very best. If you’re an advertiser, you can reach tech savvy consumers both throughout the course of the show and after the show through web / new media distribution of the content with your message . . .  even if your company is not exhibiting at CES 2011.

Look what we’ve done: In 2010 by invitation of NBC Universal we produced two live streaming events on their main stage. During those one-hour events we interviewed 10 separate companies and had a live active audience of more than 10,000 viewers. See the recorded coverage here http://bit.ly/nbcuni1 , http://bit.ly/nbcunib.

So get ready to be exposed! If you’re a consumer, hold tight. These next four months will fly by. If you’re an advertiser who wants to know more, give RawVoice CEO Todd Cochrane a holler (or an email) at 808-741-4923 or ceo@rawvoice.com.

RawVoice Posts 31 Percent Gain in Quarter 2!

Monday, July 12th, 2010

Las Vegas, NV (PRWEB) July 12, 2010

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com

Quarter-2 2009 Podcast Advertising

Wednesday, March 25th, 2009

ChartQuarter 2 Advertising Insertion Orders are starting to roll in from all of our vendors and we are now in the process of reviewing shows that were on the Quarter 1 buy to check there past performance and looking at new shows to add to the buys.

If you are a podcaster that has been sitting on the sidelines in thinking about getting in on our advertising deals this is the perfect quarter to consider doing so. Inventory is going to get allocated very quickly so you should not delay in taking action.

You will want to list your podcast at Blubrry.com, fill out the advertising survey in the manage account section and drop me a email to ceo@rawvoice.com immediately tell me your show name in the email and I will pull your data from the advertising survey.

All of our ad deals are run through our podcasting communities. Shows that have been approved for listing at TechPodcasts.com have 100% guarantee of being on the Quarter 2 buy.

Get listed on one of our communities today and start earning revenue for your show.

RawVoice Podcast Advertising Campaigns are Smoking Hot!

Sunday, February 22nd, 2009

The economy may be down but the first 42 days of 2009 has been one of amazing growth here on advertising dollars under contract. Companies have woken up and understand that we can reach the consumers they are trying to reach and we are turning those consumers into customers!

What’s new is that a wide variety of companies want to talk about what we can put together for them and I have been working proposals as fast as I can crank them out.

Current Advertisers are telling us that our podcast advertising campaign implementations are resulting in significant ROI an in some cases we are near the top or top of the chart in conversion, new customers and sales!

We may not get all the press other companies do that have more resources than we do, but the bottom line is the bottom line and we continue to be a profitable company. Having walked away from an acquisition offer in 2007 it was the best choice we ever made.

Sitting back and projecting what the rest of 2009 will look like is nearly impossible all we can do is keep moving forward.

With that if you have a connection with a company, make an introduction and we will pay you a finders fee for that introduction when a deal is struck. ceo@rawvoice.com @rawvoice @blubrry @techpodcasts

GotoAssist Express Ad Campaign to Launch Shortly!

Thursday, February 12th, 2009

GotoAssist ExpressWe are ramping up here at RawVoice for a new Advertising campaign. We will be doing a Mid February through end of June Ad Campaign for a new service offering by Citrix Online called GotoAssist Express.

This is a unique service, thus we are targeting unique podcast that will reach the targeted demographic.

We are looking for a few additional shows that are business service oriented. If you have a show that reaches individuals and business people that have online customer service division or even general tech support type shows you would be a good fit for this campaign.

I am not limiting the shows to those types I am also looking for shows that reach technology oriented people that may be called on from time to time to perform tech support for a friend or family member.

The product offering is such that it will appeal to the occasional user or those that do customer support on a daily basis.

While I know the scope of this buy is narrow we have already lined up a number of shows that fit the audience demo we are looking for but I have some inventory still available. Contact ceo@rawvoice.com

All shows on the buy will have to be utilizing our media statistics service no other online measurement service is acceptable.