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Archive for the ‘Advertising’ Category

Record Podcast Advertising at RawVoice for Quarter 4

Saturday, September 27th, 2008

Red-arrow-upThe team at RawVoice has been working like crazy behind the scenes to get ready for the Quarter 4. The Q4 Insertion Orders have been flowing in over the past few days, and while we knew what the spends where going to be, the truth is until you have a signed contract anything can change.

This weekend will be a working the weekend to push these ad buys to the podcasters that we have lined up to be on the buy. We will be using our new state of the art Podcast Advertising Campaign Management System for the first time which will help the process.

There may be a downturn in the US Economy, but in the digital podcast advertising space we are seeing record amounts being spent. We will be moving some of this inventory into third party companies that we have been working with that have their own networks. So overall our employed inventory is reaching levels that we are very excited about.

There has never been a better time to be looking to earn revenue from one’s podcast than at this very juncture. Shows not on one of our family of sites should reach out to us to find out how you can get on an ad buy with us. ceo@rawvoice.com

 

Quarter 4 Podcast Advertising at RawVoice

Wednesday, September 10th, 2008

We are now starting to get the totals in for what our Quarter 4 Podcast Advertising is going to be. The dollar amounts are really up and we will be adding a lot of shows to our ad buys.

We still have inventory available this quarter, so I will be reaching out to all of our media buyers to see what available inventory they may have. Media buyers should contact me now as we will fill all of the available inventory in the next two weeks.

RawVoice represents over 3000 new media creators and we have over 1000 podcasters on advertising buys. Get your message heard to the millions of listeners we reach each month. Contact marketing@rawvoice.com for more information.

Podcast Advertising Opportunities Available Now!

Thursday, August 28th, 2008

DollarRawVoice has received a significant advertising plus up’s for one of our Podcast Advertising campaigns.

If you are not part of one of our podcast communities, now is the time to jump on board. We make available new podcast advertising inventory on a regular basis. Shows that are already on the buys get priority, so this is a chance to get in on ad buy that could turn into a permanent renewal.

All you have to do is sign up for Blubrry at Blubrry.com a Podcast Community and Directory, fill out the advertising survey and drop Todd a line letting him know your new to the community and would like to be considered for Podcast Advertising. If your show qualifies you will be included in the plus up.

You only have a short time to act to get in on this buy as the inventory is moving fast.

Note: Advertisers should be aware that RawVoice represents nearly 3000 media creators and have the longest consecutive running ad deals in the podcasting space. Delivering millions of targeted advertisements through innovative campaigns that deliver.

Podcast Sponsorships

Wednesday, July 23rd, 2008

I have had my head buried in spreadsheets the past couple of days working on payments for all of our podcasters on advertising buys. I must say that I am quite pleased at where we are at in the Podcast Advertising space.

RawVoice remains a very small company of 5 people and in my opinion have done some very amazing things that a lot of the funded companies probably could only wish for.

I feel personally the reason for that is that we understand advertisers needs, we understand the audience and being we are podcasters we really understand how to deliver the message and package the ad buys.

While these deals are a lot of work. It makes me the most happy when we cut checks to podcasters. One of our companies tenants is to make sure podcasters have the financial ability to sustain their shows.

Good News For Podcast Advertising

Friday, June 27th, 2008

A recent article by Pete Barlas of Investor’s Business Daily (06/20/08) forecasts a positive future for podcast advertising. To summarize:

Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.

After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.

In the last few years, amateur broadcasters known as podcasters have flooded the Internet with self-produced audio and video programs that discuss topics ranging from politics to sports…..

“Millions of people religiously download podcasts daily or weekly, in numbers too great for advertisers to ignore”, quotes one source. “We’re getting contacted every week by companies that say ‘I just found out about this online media stuff and we are thinking about putting some money in it.”

Podcast ad revenue represents a sliver of the multibillion-dollar online ad market. But U.S. ad dollars spent on audio and video podcasts are expected to jump to $435 million by 2012 from $165 million last year, says eMarketer.

“There is a pretty substantial growth curve ahead, and it’s been building slowly,” said eMarketer analyst Paul Verna.

Most podcasts are audio programs, though the number of video podcasts is rising.

Podcasts differ from other Web-based programs. People, for example, can watch a video on YouTube.com, but they can’t download it to play it on another computer or portable device without purchasing a specific software program, Verna says.

“The unique thing about podcasting is that people can take it and go and listen to it in their car during a 45-minute commute,” he said. “And as long as there is a captive audience, there is always going to be an ad market around it.”

Cheers to all of our podcast brethren for helping to establish podcast advertising with us: Podango, Wizzard Media, Podshow, Mevio, Podcast Pickle.