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Archive for the ‘Advertising’ Category

Podcast Advertising Opportunities Available Now!

Thursday, August 28th, 2008

DollarRawVoice has received a significant advertising plus up’s for one of our Podcast Advertising campaigns.

If you are not part of one of our podcast communities, now is the time to jump on board. We make available new podcast advertising inventory on a regular basis. Shows that are already on the buys get priority, so this is a chance to get in on ad buy that could turn into a permanent renewal.

All you have to do is sign up for Blubrry at Blubrry.com a Podcast Community and Directory, fill out the advertising survey and drop Todd a line letting him know your new to the community and would like to be considered for Podcast Advertising. If your show qualifies you will be included in the plus up.

You only have a short time to act to get in on this buy as the inventory is moving fast.

Note: Advertisers should be aware that RawVoice represents nearly 3000 media creators and have the longest consecutive running ad deals in the podcasting space. Delivering millions of targeted advertisements through innovative campaigns that deliver.

Podcast Sponsorships

Wednesday, July 23rd, 2008

I have had my head buried in spreadsheets the past couple of days working on payments for all of our podcasters on advertising buys. I must say that I am quite pleased at where we are at in the Podcast Advertising space.

RawVoice remains a very small company of 5 people and in my opinion have done some very amazing things that a lot of the funded companies probably could only wish for.

I feel personally the reason for that is that we understand advertisers needs, we understand the audience and being we are podcasters we really understand how to deliver the message and package the ad buys.

While these deals are a lot of work. It makes me the most happy when we cut checks to podcasters. One of our companies tenants is to make sure podcasters have the financial ability to sustain their shows.

Good News For Podcast Advertising

Friday, June 27th, 2008

A recent article by Pete Barlas of Investor’s Business Daily (06/20/08) forecasts a positive future for podcast advertising. To summarize:

Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.

After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.

In the last few years, amateur broadcasters known as podcasters have flooded the Internet with self-produced audio and video programs that discuss topics ranging from politics to sports…..

“Millions of people religiously download podcasts daily or weekly, in numbers too great for advertisers to ignore”, quotes one source. “We’re getting contacted every week by companies that say ‘I just found out about this online media stuff and we are thinking about putting some money in it.”

Podcast ad revenue represents a sliver of the multibillion-dollar online ad market. But U.S. ad dollars spent on audio and video podcasts are expected to jump to $435 million by 2012 from $165 million last year, says eMarketer.

“There is a pretty substantial growth curve ahead, and it’s been building slowly,” said eMarketer analyst Paul Verna.

Most podcasts are audio programs, though the number of video podcasts is rising.

Podcasts differ from other Web-based programs. People, for example, can watch a video on YouTube.com, but they can’t download it to play it on another computer or portable device without purchasing a specific software program, Verna says.

“The unique thing about podcasting is that people can take it and go and listen to it in their car during a 45-minute commute,” he said. “And as long as there is a captive audience, there is always going to be an ad market around it.”

Cheers to all of our podcast brethren for helping to establish podcast advertising with us: Podango, Wizzard Media, Podshow, Mevio, Podcast Pickle.

RawVoice Engages 4.6 Million Downloads in 48 hrs

Tuesday, May 6th, 2008

On Thursday we received a email from a Vendor that needed to get some Podcast Advertising Inventory in play within a couple of days. The amount of Inventory we were asked to move was 4.6 million downloads.

While we have turned on Advertising deals quickly before, their is usually a week or more to get it engaged.

We put the word out on the buy to our 2500 plus podcasters, and because we already have the majority of their shows on our Podcast Statistic Platform along with having detailed show demographic data, we were able to turn on the inventory nearly overnight,

The most important thing is we are putting huge dollars in podcasters pockets each and every month and so long as we are helping those shows do what they do best than all I can say is mission accomplished.

My only hope is that at some point in the near future I can tell potential advertisers sorry we are out of inventory. Until that day happens if you have some dollars to put in the space let us show you how we build amazing ROI for our advertising partners

Todd Cochrane CEO RawVoice

 

ADM Releases Guidelines and Standards for Comment

Wednesday, April 16th, 2008

The Association for Downloadable Media of which we are a Corporate member has released their Advertisement Unit Standards and Download Measurement Guidelines to the ADM membership and the new media community at Large.

The ADM has setup discussion pages where comments can be made on the guidelines, during a public commenting period. The full announcement can be looked at on the ADM Website.

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