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Yepp thats right you can lead a horse to water but you cannot make them drink. I continue to see advertisers getting wrapped around the axel of being leery of user generated content.

Part of this attitude is because of most of the idiotic YouTube video’s. Those of us working in the podcast / new media space understand what content is fit to run advertising in. That content is a far cry from some of the brain dead content you find on many of the video sites.

While the YouTube comments are not entirely fair as their is a 1/2 a percent of 1 percent of content worth advertising in. I will say that I find it baffling that media buyers are hesitant to jump into advertising on Podcast.

Let me think here

• Target Audience “Check”
• Target Demographic “Check”
• Target Age “Check”
• Target Region “Check”
• Extremely Accurate Reporting “Check Check”

The list goes on and on. So if your one of those Horses that keep getting close to the water, why don’t you dip your head in. Because what you will find is the freshest, coolest water you will ever drink.

Once you have a taste of the ROI this medium returns to your coffers you are gonna want to pull a semi-tractor up and suck up all the inventory.

We have millions of listeners ready to hear your message today. The question is are you ready to really engage them?  Sooner or later the fairy tale, vendors are living in, with working with big media will be over.

ceo@rawvoice.com

Oh almost forgot. The vendors we work with totally get it and have been consistently in the coming on three years. If that is not a testament to the space nothing is.

I think it is safe to say that one of RawVoice core competencies is the brokering of podcast advertising buys. As I was working on the description of services we provide we are really much more than a ad broker.

While I could not come up with a better term. I do know that we have been very successful in maintaining long term relationships with the companies we work with.

While some podcsat companies have a campaign for a couple of months, none can say they have maintained advertising buys with companies for nearly three years.

2008 is shaping up to be a great year for podcasters, as interest continues to climb from companies and media buyers. I am just glad we are here to make the connection and do the heavy lifting. Podcast Advertising Broker

Advertisers are going to be faced with spending their advertising dollars more wisely over the next couple of years if the economy continues to head south.

This is a perfect opportunity for advertisers to focus their advertisements at segments of audiences that they really want to reach. Advertisers are going to have to be smart and focus their advertising at people that will keep their business’s rolling.

Podcast are the perfect medium for that highly focused audience. Cost per Sale and Cost per Acquisition within the podcast advertising has already proved to beat all other online mediums in the space. So it is really a no brainer.

If you are a media buyer let us show you how your advertising dollars can be spent in a much smarter way reaching those that you want to reach in a highly effective way. ceo@rawvoice.com

I had a discussion with a media creator today that is doing some shows on another media site.

He gets paid 35% of whatever the company providing the service can get by inserted advertising, and 50% of the advertising commission if he brings the advertiser to the vendor.

Considering the vendor is hosting the media for free, I am sure they have to really tight on what they give the person creating the media but 35% sounds really low.

I am very proud that RawVoice gives 70% of the advertising dollars back to the media creators that create the content. Their is definitely advantages in commission earnings if you don’t let someone control, and lock your content in.

Lets do the math on a 1000 dollar ad deal RawVoice media creators earn $700.00 in commissions. On the site that is in the above example they would get $350.00. Considering the price of hosting media is almost nothing these days why would anyone be willing to give up 35% in potential earnings for saving a few dollars in hosting cost?

If you have 25 million views and only made $5k, well all I can say is you have just lost a huge amount of revenue and should call me. 

Perez Hilton says he had 25 million views on YouTube over the past three months and only made $5,000. To think he had 25 million views and only made $5k rocks me to the core. Whoever is managing his ad deals needs to be fired.

RawVoice has podcaster’s on advertising contracts that are earning $10,000 plus each and every month that have a “fraction” of that audience size, and guess what those podcasters are still working their day jobs! Pretty good income for a part time gig.

While Audio has been easier to monetize, I surely would like to see what we could do for Perez. Silicon Alley Insider