RawVoice Statistics
ID #1034
Why is the pre-advertising survey tied to the statistics service
First, our podcast statistics package is open to all of our community and network members. We have
had great reviews by those using it during our beta, and we are now making it
available to the rest of our communities.
Second, from recent trips to NYC and meeting with media buyers, we learned what was missing from the advertising survey data that we have been collecting. So today we are launching a brand advertising pre-qualification questionnaire that will fill those gaps. This is phase one and will be part of a larger product called RawVoice Exchange.
So here is the deal: The price to the podcast stats package is essentially free with one catch. In order to get free access to RawVoice stats you will have to update your pre-qualification advertising questionnaire once every 90 days. By keeping your questionnaire current we can present your shows with up-to-date data to media buyers. Second, by using the stats package we will be able to build highly accurate proposals to media buyers.
A third component will be added in a few weeks, and we will have a listener survey that your audience members will be able to participate in.
The final two components we are going to introduce down the line are top secret, but once brought online will add significant value to your membership here within the Blubrry community.
Everything is accessible via "Your Settings" once you are logged into your respective websites. The stats link will appear once you have completed your survey, and basic instructions on how to use it are within the stats system. We have also created a Video Introduction to the Survey and Stats service. We also opening a new support area that is real thin on data now but will be expanded shortly.
Second, from recent trips to NYC and meeting with media buyers, we learned what was missing from the advertising survey data that we have been collecting. So today we are launching a brand advertising pre-qualification questionnaire that will fill those gaps. This is phase one and will be part of a larger product called RawVoice Exchange.
So here is the deal: The price to the podcast stats package is essentially free with one catch. In order to get free access to RawVoice stats you will have to update your pre-qualification advertising questionnaire once every 90 days. By keeping your questionnaire current we can present your shows with up-to-date data to media buyers. Second, by using the stats package we will be able to build highly accurate proposals to media buyers.
A third component will be added in a few weeks, and we will have a listener survey that your audience members will be able to participate in.
The final two components we are going to introduce down the line are top secret, but once brought online will add significant value to your membership here within the Blubrry community.
Everything is accessible via "Your Settings" once you are logged into your respective websites. The stats link will appear once you have completed your survey, and basic instructions on how to use it are within the stats system. We have also created a Video Introduction to the Survey and Stats service. We also opening a new support area that is real thin on data now but will be expanded shortly.
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Last update: 2007-09-17 01:02
Author: Todd Cochrane
Revision: 1.6
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