Tag Archives: podcast

RawVoice Posts 31 Percent Gain in Quarter 2!

Las Vegas, NV (PRWEB) July 12, 2010

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com

User Generated Content Still Rules!

The team here at RawVoice lives User Generated Content day in and day out. We understand the absolute power of the podcast medium, and we are in no way scared of the word Podcast.

Very sadly and disappointingly so, one company in the podcast space wants to distance themselves from the word podcast, and those that create user generated content.

Here at RawVoice we embrace podcasters, and the podcasting space. While we understand Audio and Video has been an integral part of the Internet for a long time, only in the past 4 years has it been possible to subscribe to highly focused content that you want to listen to with the added ability to listen or watch that content on your schedule and have that content automatically delivered to your portable media device.

The podcast medium is very strong and rapidly growing. RawVoice and our Podcast Communities and Podcast Networks continue to lead the way in the space by providing podcast creators the tools they say they need to grow their audiences, and measure who and where they are consuming that content.

RawVoice and our associated communities is the absolute best deal in the podcasting space, as we ensure podcast creators have the freedom to do what they do best and provide them opportunities without contracts and exclusivity.

Tenants of our Business

  • All Podcasters we work with own their show’s content
  • Podcaster are Never Exclusive with us!
  • We never touch their programming
  • We do not put our advertising around their content
  • We never tell podcasters what to do with their shows
  • We do provide monetization opportunities!
  • Content producers have final say in all Advertising offers
  • We give every show in our community site exposure equally
  • All shows are represented equally no matter size
  • We provide free tools to help build audiences
  • We provide statistic services that are among the best in the space
  • Every RawVoice team member was a Podcaster First
  • We support the community by Sponsoring Podcamps
  • We support the community by being at Industry Events
  • We support the community by providing free educational resources (PodcastFAQ)

RawVoice is a company that cares about podcasters and values their valuable contributions. RawVoice is here for the long haul and we will never scorn those that have made this space great!